Who do we think we are?
We're a little company with an enormous goal. We want to help kids realize just how amazing they are. We think that they have the power to change our world. We're hoping that our products will help them to believe that as much as we do.

We were looking for clothing for our own children that made a statement We couldn't find any, so we set out to make our own. We want to make clothes that are stylish and make a difference. We like to think of it as clothing with a conscience.

What makes our products different?
All of our apparel is made from 100% cotton produced in a sweatshop free facility in the United States. We want to produce great shirts made for children, not made by children. We hope that you will appreciate the difference as much as we do.

Our apparel is hand embellished with our original artwork. Each piece is made to order and no two are exactly alike. The result is a product as unique as the kids who wear them. We never intended for our products to look like they just rolled off an assembly line. Instead, we wanted them to look like they were your favorite shirt from the first time you put it on. One of those shirts you pull out of your closet time and time again.

Our products are designed to make a statement and encourage our customers to think and act for themselves. So, does it make sense to turn those customers into walking billboards? We don't think so.

That's why you won't find our logo displayed on our apparel. We've chosen not to rely on a cool logo to sell anything. Instead, we're hoping you'll love our products so much that you'll tell your friends about them. We know that we made the shirt you're wearing. You know that we made the shirt you're wearing. That's good enough for us.

What makes our company different?
We believe that it is our responsibility to give back to the communities our customers live in. That's why we give ten percent of our profits to charities that work to improve their lives, families, and environment.

We think that social responsibility is more than a catch phrase or marketing tool. We're trying to be a company that is also a good citizen. We make every effort to choose partners that pledge to be socially responsible. Some companies make the world a better place and we're trying to be one of them.